Post by account_disabled on Jan 11, 2024 8:34:46 GMT
As you can see the focus of keyword research in email marketing is more limited than that in search marketing, but it’s no less important. And you can use the same keyword research tools as you do for SEO and PPC — after all, if a particular word or phrase gathers a lot of searches, chances are it might work in Whatsapp Mobile Number List an email message as well.This article provides a refresher on the difference between high-volume and low-volume keywords, the pros and cons of each, and the factors that can help determine whether or not a low- or high-volume keyword phrase should be bid on in your keyword advertising campaign.
These keywords are search terms that have a large search volume. In other words, many people are querying these terms on Google, Yahoo and Bing. One example is the keyword phrase “computer repair.” Google Ads (formerly known as AdWords) shows that worldwide there are 823,000 Google searches for this phrase each month.
These keywords are search terms that have a small search volume. An example is “hot pink headbands,” which Google Ads shows has 210 Google.com queries per month.
Another low-volume keyword phrase is “stylish crocs,” with just 20 monthly queries.
These are the pros of buying low-volume keywords:
Your costs per click will probably be lower.
Fewer clicks mean even lower costs.
Your clicks will likely be more qualified.
These are the cons of buying low-volume keywords:
Fewer people will probably see your ad.
Fewer people will probably click on your ad.
Fewer people will probably buy your product or service.
So knowing these pros and cons, how do you determine which high-volume keyword phrases are OK to bid on, and which low-volume keyword phrases are OK to bid on? The answer is, it depends on a number of factors. Those include.